Volkswagen vintage ad font8/15/2023 ![]() The wagon actually had a smaller turning radius than a VW, and the one-piece liftgate with built-in wiper was very unique. If the 142 and 144 were practical, the 145 was even more so. Someone had the idea that they could stack them on top of each other to show off Volvo’s superior construction and vaunted ‘safety cage’ built into the passenger compartment. The cars in question were water damaged and unable to be sold. The ad above, with the famous stacked Volvos, was an accident. Volvo took advantage of this, and pointed out their cars’ practicality and safety in an engaging and entertaining way. When you consider the gas-guzzling barges then plying American roads, the Volvo was a breath of fresh air. The Volvo 140 series, introduced in 1966, was arguably the template for what a modern car should be: space efficient, reliable and compact, with a stout powerplant and comfortable interior. Like VW, Volvo was selling substance, not gadgets or Broughamesque luxury. The other company with clever, cool ads at that time was Volvo. A while back I had a post on the classic Volkswagen ads Doyle Dane Bernbach did in the 1970s.
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